Although success in the U.S.,? The Gap? Faced with stiff competition abroad from the Swedish H & M, its main competitor in Europe. Although the workforce in countries like China, India, Mexico and the future becomes cheaper for the Gap stores and its customers is promising. Low cost manufacturing company will be able to pass around the savings towards the consumer.
Although under a single brand shops owned by Gap The name of the company could not be more different. Men? S underwear at Old Navy will cost the consumer from $ 4 to $ 7 dollars, while the same pair at Banana Republic will sell for $ 15 to $ 20 and finally $ 22 or more away . When the undergarment is very similar to the material, the main difference is the name. The branding of these shops was so successful that consumers will pay the difference to bring the brand underwear, seen as even better quality.
With the number of stores under one roof The Gap truly benefit production to mass scale. With clothes streamlined production, sites similar in design and customer service almost identical, the gap is able to offer our customers a service and products at a competitive rate.
No comments:
Post a Comment